Advertising Information

Advertising Information

Advertising For The Long Haul and Not the Short Term Gains


 New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry.   "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing.

Why Most Advertisements Stink!


Question: What do you think the most important part of any ad is? Your company name?  Your telephone number?  Your offer? Look at your own advertising.  What stands out?  What is in the largest print?  If it's your company name or logo hold out your wrist so I can whack it with a stick.

Wheres Me Pot of Gold and Lucky Charms?


We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place.

Juice - Scam of the Decade or Opportunity of the Century


If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies enthusiasts, MLMers and all paying ISP subscribers or it is the biggest scam yet, bar none.

What's the Score?


You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player.  Rebounds, assists, points, minutes played, etc.

How To Write More Powerful Brochures, Leaflets, And Catalogues


Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures and leaflets and stop to take a longer look at bits that grab their attention.

Localized Advertising - Door-to-Door Ad Distribution on the Fly!


Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass out flyers to exiting patrons? If you stop to think of the cold calling technique of door-to door advertising, you would discover how sometimes humiliating it is to have a disinterested and irritated individual slam the door in your face, yell insulting things toward you, or be escorted off of their property.  To combat this instantaneous humiliation, the idea of door-hanging advertisements gives the sales person a means of getting the word out to more people faster than before but more importantly, it saves the person the anguish of the advertised becoming irate over the interruption.

Understanding Internet Banner Advertising


Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.

In Advertising Bigger isn't Always Better


If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent of smaller agencies?Lets take a quick look at why this is happening and how this is good for the consumers and the advertisers.

Marketing Lessons I Learned in Chicago this Week...


I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live.

How Well Do Postcards Work?


The humble little postcard has been getting a lot of attention in the marketing world. Along with this heightened interest comes some very good questions, such as.

How To Tame The Buying Beast Inside Your Customer


What if you can understand and control your customer's mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I'm not talking about a magic trick or lay down a lesson of motivation. It's about understanding the different reactions made by the human mind in various situations.

Is there anything new under the sun? Heres how to find out if your bright idea is unique.


 "There's nothing new under the sun" is probably the one phrase no inventor wants to hear, seldom believes, and is always trying to prove wrong.  However, moving too quickly to prototype stage and first disclosure can turn out to be costly for the inventor who doesn't take the time to find out if his or her invention is already patented.

Three Keys to Crafting Successful Print Ads


Want to create print ads that get results? Below are three keys to get you started.1.

What Colors Make Your Services Most Attractive?


This information is based on the principles of Laws of Attraction, Law of Allowing and Law of Deliberate Creation. And the Universal Laws of Energy (like attract likes) proven by Quantum Physics.

More Articles from Advertising Information:
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MORE RESOURCES:

Internet Marketing News

Online advertising up 11 percent from last year
CNET News, CA - 21 hours ago
Internet advertising revenues for the third quarter were nearly $5.9 billion, representing an 11-percent increase over the same period last year, ...
Internet Advertising Revenues in Q3 '08 at Nearly $5.9 Billion MarketWatch
Online Advertising: A Glimmer of Light? E-Commerce Times
Online Advertising Nearly $5.9 Billion in the Third Quarter Seeking Alpha
InformationWeek - IT Business Edge
all 238 news articles


I Really Should Study

TV Ads Contribute to Childhood Obesity, Economists Say
New York Times, United States - 21 hours ago
The researchers used several statistical models to link obesity rates to the amount of time spent viewing fast food advertising, finding that viewing more ...
Researchers: Ban on Fast Food TV Advertising Would Reverse ... MarketWatch
Fast-food ad ban could cut child obesity: US study Reuters
Study: Banning fast-food TV ads could dent obesity The Associated Press
Los Angeles Times - Telegraph.co.uk
all 487 news articles


MillerCoors switches advertising firms
Chicago Tribune, United States - 1 hour ago
MillerCoors announced Friday that its advertising agency of record will be a trio of ad shops that includes Chicago-based Draftfcb. ...
MC Media = Draft + Initiative + Kinetic + $400M mediabistro.com
MillerCoors, top US competitor to Anheuser-Busch InBev, announces ... St. Louis Post-Dispatch
all 6 news articles


Sport Chalet Teams With TM Advertising
MarketWatch - Nov 20, 2008
one of the nation's premier specialty sporting retailers, today announced that it has hired TM Advertising as its first advertising agency of record. ...


New York Times

The Screens Issue Multiscreen Mad Men
New York Times, United States - 2 hours ago
BENJAMIN PALMER is the CEO of the Barbarian Group, an Internet advertising and marketing firm based in Boston. He helped create the ‘‘Subservient Chicken’’ ...


FROM ADVERTISING SECTION
San Jose Mercury News,  USA - 1 hour ago
By Weelbase communication Obama pledges support for electric power: Two of the most urgent challenges facing the United States climate change and the ...


The Australian

Wall Street Journal Invades News York Times' Ad Turf (Update1)
Bloomberg - 3 hours ago
21 (Bloomberg) -- The Wall Street Journal is invading the New York Times' advertising turf as competition intensifies in a souring US economy. ...
The firm believer The Australian
all 4 news articles


Advertising pioneer George Beach to be honored
Philadelphia Inquirer, PA - 11 hours ago
By Jane M. Von Bergen The interview was winding down, and longtime advertising executive George Beach had begun to relax a little. ...


stv.tv

Tech Ticker: Yahoo-AOL, Symantec, Google
San Jose Mercury News,  USA - 4 hours ago
Time Warner would hand over AOL's advertising business to Yahoo in exchange for a stake in the combined company, said the people, who declined to be named ...
Yahoo! Continues Talks To Buy AOL: Report TheStreet.com
Search Biz: Yahoo & AOL, Again?; IAB On Ad Revenues; Debating ... Search Engine Land
Yahoo And AOL Back On Again? Digitaltrends.com
Red Herring
all 41 news articles


Jossip

New York Times Co. shares tumble to new low
MarketWatch - 1 hour ago
The weakened US economy, stifled by the subprime mortgage crisis, has dealt a punishing blow to classified advertising revenues, which for decades the main ...
New York Times October revenue falls 9.4 percent Forbes
New York Times Slashes Dividend to Save Cash in Slump (Update2) Bloomberg
New York Times Earnings News Is Nothing But Bad News Gawker
Reuters - The Associated Press
all 246 news articles

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